City FM Medan

COMPANY PROFILE

City Radio 95,9 MHz FM: Lifestyle & Business Radio Station

Backgrounds

PT. Radio Mutiara Mandiri Buana Swara or better known as RADIO CITY, first established on July 16, 2005.

City Radio Fm Medan had the tag line of : Lifestyle & Business Radio. It presenting a selection of musics as well as providing information about business, entertainments, and lifestyles. The genre of the selected musics distinguishes City Radio with the other radios in the city of Medan.

Vision
1) Being a leading radio with excellent service, which can be relied upon by the people of North Sumatra Indonesia in particular and society in general.
2) Being a leading radio for businesses and executives.

Mission
1) Provide services and accurate business information to businesses and executives,
2) Provide broadcast programs which are creative and innovative,
3) Being a leading edge media as a reliable partner in the promotion,
4) Become a partner of government to socialize their programs.

Radio Identity:

On Air Greetings: Pendengar City Radio (City Radio Listeners)
The identity : City Radio 95.9 FM Lifestyle & Business Radio Station
Frequency: 95.9 MHz FM

Listeners
Age: 25 - 50 years
Ses: A & B
Gender: 50% Male & 50% Female
Audience Segment: Students, businessmen, young professionals, and adults.

Program

Radio City program is divided into two groups, namely Mandarin and Regular, which for all courses at City Radio is Prime Time. Program at Radio City is also divided into two categories; ON and OFF AIR. Program that aims to broaden the listener is presented in accordance with the tagline City Radio namely: "Lifestyle n Business Radio Station", which includes musics, entertainments, healths tips, gadgets, educations, motivational, business, and spirituals.

City Radio Client Companies:

NISP, OCBC Bank Mestika, Singapore Tourism Board, Pharmaton, Bisolvon, Dulcolax, Dumocalsin, Sakura Filters, Pediasure, Gain Advance, MPLAN, Herman Dexter, Liang Tea Panda Cap, Kasimura Supermart, Air Asia, Honda, Auto 2000, PT. Majora. PT. Parent Group, Fried Chicken Kalasan, Iguana Cafe & Resto, ROMP, Great Podomoro City, Indonesia stie, stie Eka Prasetya, Ocean Spring Bed, Overtime Kuring, Retro Spective, SOGO Department Store Sun Plaza.

ON AIR PROGRAM AT CITY RADIO

Lifestyle Program

Information about the lifestyle of the city of Medan, to the world. Starting from the lifestyle of students, businessmen, and young professionals. Lifestyle at City Radio is reflected in the form of musics, entertainments, news, healths, talkshows, quizzes, interactive programs.

Business Programs

Information about the latest business developments, both local and national to international, as well as provide information about the foreign exchange rates, stock exchange, enterpeneurship, investment and business current market predictions. Business in City Radio CBN envisaged in the program (City Business News) news about business, Fresh News (News warmest directly reported by the contributors to Radio City from the scene), the news City (Business News and Update of national and local news in the city of Medan), City Traffic Jam, Talk show, and interactive programs.

OFF AIR PROGRAM AT CITY RADIO

Radio programs, of which Radio City crews go directly to locations that have become the target of Radio City crews such as office buildings, plazas, cafes, schools, colleges, and other crowded places. In the program OFF AIR Radio City not only give priority to entertainment programs, but also participate in various business and educational activities.

Music

Percentage of Music Classification:

- 40% Video - Mandarin
- 50% Video - Video West
- 10% Indonesian Songs

Music is the most important thing at Radio City, where City Radio is one radio station in Medan, which broadcasts for 18 hours per day. Songs are played at Radio City is of the song Best Top 40 Hits (age 2000 yr), Songs memories (the 1980s and 1990s that became hits), and latest songs.

Radio Personality

Broadcasters Radio City as well as listeners, they are active young generation, innovative, energetic, be a trendsetter for the listener.

Local Marketing

Jl. PEMBAGUNAN I-20 238 6 MEDAN
Phone: +62 61 4569 959
FAX.: +62 61 4515 660

EMAIL: info@cityradio959fm.co.id
Website: www.cityradio959fm.co.id

Studio Hotline: +62 61 4560 959
Interactive SMS: +62819888959

PT. RADIO MUTIARA MANDIRI BUANA SWARA